TechSoftwareAppsMeet the new Twitter boss, same as the old Twitter bossElon Musk is stepping down as CEO, but his replacement’s social media activity suggests it’ll be business as usualWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechSoftwareAppsMeet the new Twitter boss, same as the old Twitter bossElon Musk is stepping down as CEO, but his replacement’s social media activity suggests it’ll be business as usualWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Elon Musk is stepping down as CEO, but his replacement’s social media activity suggests it’ll be business as usual
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: NurPhoto / Getty Images)
(Image credit: NurPhoto / Getty Images)
Elon Musk’s controversial reign at Twitteris coming to an end: the CEO is stepping down and has announced Linda Yaccarino as his replacement. And impressively, the announcement has managed to disappoint pretty much everybody.
First up, there’s the Twitter Blue guys. They’re deeply unhappy that Yaccarino has previously worked with the World Economic Forum, an organisation many conspiracy theorists believe is responsible for all kinds of sinister shenanigans, and that she is also a believer in Covid vaccines and wearing masks. So many of them are throwing very public strops.
But it’s not just the blue ticks who are disappointed. It looks like Yaccarino’s appointment means business as usual for marginalised people on the platform.
What difference will the new Twitter CEO make?
We won’t know for a while, because Yaccarino won’t take up the new job for another six weeks or so – so that’s at least another six weeks of Twitter continuing to trash its brand. Some cynics believe that she’s there to take the fall on Elon Musk’s behalf: with advertisers fleeing and increasingly serious problems with content moderation – for example, the removal of trust and safety features and people seems to have caused a very seriousproblemaround posts featuring extreme violence to people and animals – Twitter is not in great shape.
For some Twitter watchers, that means Yaccarino’s appointment is a “glass cliff” hire: she’s being set up as a scapegoat to take the blame when Twitter finally runs out of gas.
Amid all this drama it’s easy to forget that there’s still an app. Part of Yaccarino’s role will be to oversee some very big changes with Musk as her chief technical officer: Musk has announced that Twitter will give you the ability to make voice and video calls to other users, and has even expressed interest in turning Twitter into a dating site. It’s all part of his goal to make Twitter the “everything app”, a kind of electronic equivalent of the ring in the Lord of the Rings.
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