Much-loved iPhone 15 Pro feature makes Samsung's S24 Ultra even more appealing

TechPhonesAndroid PhonesMuch-loved iPhone 15 Pro feature makes Samsung’s S24 Ultra even more appealingSing it along with me: TitaniumWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Sing it along with me: Titanium

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Future / Mike Lowe)

Samsung Galaxy S24 Ultra

(Image credit: Future / Mike Lowe)

Whether you’re on team Android or team iOS, there’s no taking away from the fact that when Apple launched theiPhone 15 ProandiPhone 15 Pro Maxthe higher-end models’new titanium finishwas an attractive new exterior statement that made both handsets even lighter and even better-looking thanthe best iPhonesfrom before.

Well, now Samsung is here to bring a slice of that titanium magic to its latestGalaxy S24 Ultraflagship model. Revealed atSamsung’s first Unpacked event of 2024, the S24 Ultra is the top-tier model in the company’s incoming range, and you can only buy it in the new titanium finish. There are four key colour options – Titanium Violet, Titanium Yellow, Titanium Black, Titanium Grey – just to hammer home that ‘Titanium’ message.

Whichever hue you pick, however, Samsung’s use of the new metal hasn’t achieved a lower weightcompared to the Galaxy S23 Ultra, which was a generation-on-generation benefit that Apple achieved. Per surface area titanium is actually heavier than aluminium, but you needn’t utilise as much of it for an even more robust finish.

(Image credit: Future / Mike Lowe)

Samsung Galaxy S24 Ultra

(Image credit: Future / Mike Lowe)

That’s why Samsung has opted for utilising the metal in the S24 Ultra: it’s tougher, more bump- and scratch-resistant overall. It also brings a visual aesthetic that’s softer and more subdued (especially in its more colourful variants, Titanium Yellow as pictured above) which sets it apart from the standard S24 and S24 Plus models.

While on the subject of Apple and Samsung, it’s also interesting how bothiPhone 15 Pro Maxand Galaxy S24 Ultra each offer a new 5x optical zoom lens in their camera setups. I’ve already written about how thetop-tier iPhone’s 48-megapixel zoom camera is the one to beat, but Samsung’s removal of a 10x optical zoom (as per S23 Ultra) in favour of a 5x zoom at 50-megapixels (in the S24 Ultra) shows where the market is moving.

With the addition of a titanium shell and that new camera upgrade you might expect the Galaxy S24 Ultra to clock up a higher asking price than the handset it replaces, just as the iPhone 15 Pro Max did compared to its predecessor (well, sort of, no 128GB model is available so there’s more value incentive). But, no, theS24 Ultra is available for pre-orderfrom £1,249 / $1,199 / AU$1,949, maintaining the same pricing as last year’s model.

Today’s best Samsung Galaxy S24 Ultra and iPhone 15 Pro Max dealsSamsung Galaxy S24 Ultra$1,299.99$799.99ViewSee all pricesApple iPhone 15 Pro Max$1,199.99ViewSee all pricesWe check over 250 million products every day for the best prices

Today’s best Samsung Galaxy S24 Ultra and iPhone 15 Pro Max deals

Samsung Galaxy S24 Ultra$1,299.99$799.99ViewSee all pricesApple iPhone 15 Pro Max$1,199.99ViewSee all prices

Samsung Galaxy S24 Ultra$1,299.99$799.99ViewSee all prices

Galaxy S24 Ultra 256GB…