Netflix suddenly looks even more appealing – here's why

EntertainmentStreamingNetflix suddenly looks even more appealing – here’s whyAn ad-supported tier is coming, which means a cheaper Netflix optionWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

An ad-supported tier is coming, which means a cheaper Netflix option

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Patrick Mcelhenney / Netflix)

Olivia Macklin as Claire, Cinthya Carmona as Solana, Michael Hsu Rosen as Jayden, John Gemberling as Cody

(Image credit: Patrick Mcelhenney / Netflix)

There’s been a lot of discussion aroundNetflixof late, as the cost of living crisis bites and peoplecancel their streaming servicesin order to save cash. But Netflix has a solution on the way that I think could make the streaming service suddenly a lot more appealing for many people.

I’m talking, but of course, about the ad-supported Netflix service option, which the company CEO, Ted Sarandos, confirmed at the Cannes Lions advertising festival at the tail-end of June this year. It’s officially coming, it’s just not officially detailed how this option will look just yet.

And before you freak out that your pricey Netflix subscription is going to be littered with ads, fear not: the existing plans will remain ad-free, the ad-supported version will just be a new tier. However, nobody yet knows precisely what Netflix’s plan is regarding pricing.

As T3’s Editor-in-Chief wrote just the other day:Netflix’s ad-supported streaming needs to be free to be successful. I don’t think that’ll be the case, however, as I suspect Netflix will still want to take £/$4.99 per month for its ad-based streaming service (that’s my total guestimate there, nothing is official!). T3’s Deputy Editor also thinksad-supported Netflix is a good idea and we should all just (Netflix and) chill.

(Image credit: Brook Rushton / Netflix)

Elsa Pataky as JJ Collins in INTERCEPTOR

(Image credit: Brook Rushton / Netflix)

Nonetheless this isn’t a bad thing all in all:I resubscribed to Netflix just to watch Stranger Things, but now I’m going to unsubscribe again to save myself £15.99 a month for the next, who knows, many months. It depends if the service dangles a must-watch show as an irresistible carrot (I’m not talking about Pretty Smart, the comedy show pictured up top,which was cancelled after just one season).

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