Netflix's cheaper ads-based tier has a release date... sort of

EntertainmentStreamingNetflix’s cheaper ads-based tier has a release date… sort ofAs the streamer loses another million subscribers, Netflix confirms when its cheaper model will arriveWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

As the streamer loses another million subscribers, Netflix confirms when its cheaper model will arrive

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Netflix)

Millie Bobby Brown as Eleven in STRANGER THINGS

(Image credit: Netflix)

It’s been coming for a while butNetflixhas now confirmed when it will be implementing its new cheaper ads-based tier – and it’s actually being pushed back a little later than severaloriginally thought.

Speaking to shareholders as part of its latest earnings report,Netflixhas stated that it will begin rolling out advertising to the platform in “early 2023”. It intends to begin with a handful of selected markets before then making it available globally. No details of which markets will get ads first were disclosed.

This development comes alongside the news that Netflix has lost another one million subscribers between April and June, even withStranger Things 4setting new records for viewership. It now means Netflix’s subscriber base totals 220.67 million, a decrease from 221.64 million at the end of 2021. This also follows the company losing200,000 subscribersin the first quarter of 2022

“We’ll likely start in a handful of markets where advertising spend is significant. Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering. So, our advertising business in a few years will likely look quite different than what it looks like on day one,” said Netflix in a letter to shareholders.

Netflix co-CEO Reed Hastings mentioned the possibility of introducing ads for the first time in April this year. At the time he stated: “Those who have followed Netflix know that I have been against the complexity of advertising, and a big fan of the simplicity of subscription. But as much as I am a fan of that, I am a bigger fan of consumer choice. And allowing consumers who would like to have a lower price – and are advertising-tolerant – get what they want, makes a lot of sense.”

A Netflixstandard plancosts $15.49 / £10.99 / AU$16.99 per month. The streamer’s cheapest basic plan is available at $9.99 / £6.99 / $10.99, however, supports fewer devices and does not come with HD. It’s unclear at this time just how much it will cost to watch Netflix with ads.

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Netflix is poised to release its most expensive movie ever –The Gray Manstarring Ryan Gosling and Chris Evans – later this week, however, it’s not been receiving the best ofresponses from criticsahead of time.

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