EntertainmentStreamingNetflix’s new ad-supported plan rumored to miss big featureAdvertising looks like it isn’t the only important difference between Netflix’s cheapest plan and its pricier optionsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

EntertainmentStreamingNetflix’s new ad-supported plan rumored to miss big featureAdvertising looks like it isn’t the only important difference between Netflix’s cheapest plan and its pricier optionsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Advertising looks like it isn’t the only important difference between Netflix’s cheapest plan and its pricier options

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Shutterstock)

Netflix app shown on TV

(Image credit: Shutterstock)

If you’re usingNetflixon youriPhone,iPad,Android phoneortablet, it looks like the forthcoming budget subscription service isn’t for you. Not only willNetflix’s cheapest subscription insert ads into your viewing, but it’ll prevent you from downloading shows and films for offline viewing.

That’s according to Bloomberg’s Mark Gurman, whoreportsthat developer Steve Moser found the text “Downloads available on all plans except Netflix with ads” inside theiPhoneapp. When approached for comment, Netflix declined. Which sounds like a confirmation to me, although of course it’s possible that the firm simply hasn’t decided whether or not to limit the feature yet.

My money’s on a limit, though: just likeSpotifyor HBO Max, if you want offline content you’ll need to pay for it.

(Image credit: Future)

Netflix screenshot showing American Made movie in number one spot

(Image credit: Future)

What to expect from Netflix’s cheapest plan

We won’t see the new service for a few months yet, but we’re starting to get a pretty good picture of what’s involved. In addition to the block on downloads, the code also indicates that advertising won’t be skippable and that the usual playback controls will be disabled while ads are playing.

These are tough times for Netflix, which isn’t delivering the stratospheric growth its investors had become used to: it’s shedding subscribers in key markets such as the US as many of us tighten our belts and focus on getting the most bang for our streaming buck. If it makes its ad-funded tier too poor compared to the full-fat service, it might not get as many new subscribers as it hopes.

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