TechGamingNew Nvidia RTX graphics cards get elite performance upgradeHere’s a great reason to buy into the Nvidia GeForce RTX 40 SeriesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechGamingNew Nvidia RTX graphics cards get elite performance upgradeHere’s a great reason to buy into the Nvidia GeForce RTX 40 SeriesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Here’s a great reason to buy into the Nvidia GeForce RTX 40 Series

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Nvidia)

Nvidia GeForce RTX graphics card surrounded by lighting

(Image credit: Nvidia)

As I watched the official unveiling of Nvidia’s new RTX 40 Series GPUs the other day, which already seem destined to rule T3’sbest graphics cardsbuying guide, I couldn’t help but think of that bit from The Simpsons when Homer, dressed as Krusty the Clown, beats an old man dressed as the Krusty Burglar to a pulp due to mistakenly believing he is a real thief.

In the episode, the camera pans to the surrounding children, watching the bloody beating, only for one to cry out in tears: “Stop, stop! He’s already dead!”

And as Nvidia revealed its new RTX 40 Series GPUs, which offer the simplymind-blowingnew graphics upgrade that isDLSS 3.0, I couldn’t help but envisage AMD as that poor Krusty Burglar.

I mean, sheesh! Up to a4x increase in frame rateis just pixel-pushing sorcery at this point. I was 100 per cent aware of the incredible work Nvidia had been doing with Deep Learning Super Sampling, and hadwritten aboutDLSS for T3.com before numerous times. However, what the GPU maker has achieved on this new Ada Lovelace architecture is just incredible. Up to a 4x frame rate boost! Yowzers!

Yes, those multipliers were achieved with the 40 Series' new flagship card, but it is obvious to me that the RTX 4080, as well as unannounced but almost certainly coming, RTX 4070 and RTX 4060 GPUs are going to offer performance gains, too. Maybe not quite as outrageous, but I still reckon they’re going to be big, and a big source of worry for AMD.

Sign up to the T3 newsletter for smarter living straight to your inbox

Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts

Nvidia’s new flagship graphics card, the GeForce RTX 4090.(Image credit: Nvidia)

Nvidia RTX 4090 GPU graphics card

Nvidia’s new flagship graphics card, the GeForce RTX 4090.

Nvidia’s new flagship graphics card, the GeForce RTX 4090.

(Image credit: Nvidia)

The T3 take: Nvidia’s investment in AI paying off

I said last year, with the launch of DLSS 2.0, that the tech was a “true next-gen game-changer”, and here we are one year later and that absolutely looks to have come to pass. When you can offer PC gamers such radical performance gains due to the partnering of next-gen hardware with AI wizardry, it’sreallyhard to see how AMD, the only other player in town when it comes round to graphics cards, can keep pace, let alone outperform Nvidia.

And, to me, that makes Nvidia’s RTX 40 Series graphics cards the obvious choice right now for PC gamers. Maybe not necessarily the RTX 4090 or RTX 4080, which are going to be very expensive at launch, but absolutely the RTX 4060 when it inevitably launches in the near future at a much more affordable price point.

Because, while AMD may be able to match Nvidia in terms of the actual hardware and specs of its graphics cards, I don’t think it can match it in terms of AI-powered graphical weapons like DLSS 3.0.

Today’s best Nvidia GeForce RTX 3060 Ti deals274 Amazon customer reviews☆☆☆☆☆$476.60View$1,184.10ViewWe check over 250 million products every day for the best prices

Today’s best Nvidia GeForce RTX 3060 Ti deals274 Amazon customer reviews☆☆☆☆☆$476.60View$1,184.10ViewWe check over 250 million products every day for the best prices

Today’s best Nvidia GeForce RTX 3060 Ti deals

274 Amazon customer reviews☆☆☆☆☆

274 Amazon customer reviews☆☆☆☆☆

☆☆☆☆☆

$476.60View$1,184.10View

$476.60View

$476.60View

MSI Gaming GeForce RTX 3060…

Amazon

Prime

$476.60View

$476.60

$476.60

$1,184.10View

$1,184.10View

MSI GeForce RTX 3060 Ti…

Amazon

$1,184.10View

$1,184.10

$1,184.10

We check over 250 million products every day for the best prices

We check over 250 million products every day for the best prices

Ring x Kidde smart smoke alarms

Ring announces first ever smart smoke alarms in collaboration with KiddeRing partners with Kidde on smart smoke and carbon monoxide alarms

Ring partners with Kidde on smart smoke and carbon monoxide alarms

BOOX Note Max

This E Ink notebook can replace your Kindle and Chromebook in oneBOOX’s new E Ink tablet can turn into an Android-powered laptop too

BOOX’s new E Ink tablet can turn into an Android-powered laptop too

Nvidia GeForce Now on Steam Deck

Steam Deck getting a truly game changing update as GeForce Now is comingNvidia GeForce Now will soon be on Valve’s handheld

Nvidia GeForce Now will soon be on Valve’s handheld

Nvidia GeForce RTX 50 series laptops

Gaming laptops that actually last? Nvidia’s new cards promise a lotThe GeForce RTX 50 series is here

The GeForce RTX 50 series is here

Nvidia GeForce Now

Nvidia GeForce Now getting a game-changing update that won’t please everyoneAffects Performance and Ultimate members of the cloud gaming service

Affects Performance and Ultimate members of the cloud gaming service

Nvidia Shield TV family photo

Nvidia Shield TV gets a surprise free upgrade with a bunch of improvementsNvidia’s Android TV streamer is still one of the best around

Nvidia’s Android TV streamer is still one of the best around

Nvidia Digital Humans

All games could look this good one day – and it’ll happen sooner than you thinkNvidia is providing the development tools for AI-powered, photo-realistic human characters

Nvidia is providing the development tools for AI-powered, photo-realistic human characters

Xbox Series X and Xbox Series S

Xbox and Nvidia could turn your console into a high-end PC gaming rig capable of playing 1,000s more gamesYour Xbox Series X or Series S could be transformed

Your Xbox Series X or Series S could be transformed

Nvidia GeForce Now on multiple devices

Nvidia GeForce Now gets a free upgrade that makes a big difference to gameplayLatency and frame rates get a huge boost

Latency and frame rates get a huge boost

Nvidia GeForce Now

Nvidia GeForce Now to get free upgrade that will leave many undecidedNot all updates are appreciated

Not all updates are appreciated