Tech EventsNext Apple Event 2025: when is the new MacBook reveal and what to expect?Apple’s next launch is rumoured to be in October, when a MacBook refresh typically takes placeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Tech EventsNext Apple Event 2025: when is the new MacBook reveal and what to expect?Apple’s next launch is rumoured to be in October, when a MacBook refresh typically takes placeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple’s next launch is rumoured to be in October, when a MacBook refresh typically takes place
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
The Apple events calendar is always packed (now more than ever before), with each year promising many new Apple products. And 2025 is no different, but of course.
Indeed, we’ve already hadnew MacBook Air modelshit the shelves, moreiPads arrived in May (Pro and Air models), while ‘The Big One’ –WWDC, known as ‘Dub Dub’– unveiled Apple Intelligence (AI) and a host of new software features, as a pre-face tothe iPhone 16 launch on 9 September.
Typically the Cupertino tech company hosts two major events each year – itsworldwide developer conference (WWDC), in June; then theiPhone series launchin September – with additional mini-events or product drops happening in between that schedule, usually in March and October.
So just what can we expect from the next Apple Special Event? Now that the iPhone 16 launch is behind us – wherenew AirPodsand theApple Watch Series 10was also revealed – it’s anticipated sometime in October that a new MacBook update will be the next big news.
Next Apple Event 2025: what to expect in October?
(Image credit: Apple)
(Image credit: Apple)
Apple hasn’t confirmed any future event details at the time of writing, but typically an October date is slated to bring an update for Mac products.
This year, the assumption is that will mean an update to MacBook Pro, with higher-performance M4 chips, possibly a new Mac Pro and Mac Mini.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
There are also ongoing iPad rumours, the “will it, won’t it” debate around the iPad Mini being central to that, but also the potential for iPad Pro models to receive newer internal hardware.
Previous Apple Events: a recent history
Glowtime: 9 September 2024
(Image credit: Apple)
(Image credit: Apple)
TheiPhone 16 series was revealedon 9 September, with all four models – the entry model, Plus, Pro and Pro Max – offering hardware (A18 for the first two; A18 Pro for the latter) to permit Apple Intelligence features across the full range, plus a new Camera Control button.
TheiPhone 16 Pro and 16 Pro Maxbring marginally larger displays – 6.3-inch and 6.9-inch, respectively – thanks to a bezel reduction, plus improved cameras thanks to an upgraded 48-megapixel wide-angle this time around.
That wasn’t all, though, with Apple revealing abunch of new AirPods too: the AirPods 4 bring a new design for better fit; the AirPods 4 ANC add active noise-cancelling to the lower range; there’s new Health software additions for the AirPods Pro 2, including hearing tests and hearing-aid-like enhancements for those with mild-to-moderate hearing loss issues; and the AirPods Max get a USB-C refresh and new colours (but don’t call them AirPods Max 2!)
In addition – and further to WWDC back in June – additional detailsregarding Apple Intelligence rolloutand iOS 18 features were part of the show. We had expected more Siri chat and some Home feature additions – but it’s still a waiting game on that front. There’s no iPad Mini either, which further reinforces that it’s likely the end of the road for that Apple product.
WWDC: 10 June 2024
(Image credit: Apple)
(Image credit: Apple)
Sticking to its roots, WWDC went big on all things software,revealing Apple Intelligence (AI),iOS 18 advances, and evenwider availability for Vision Pro. Check back over the even in ourWWDC 2024 event recap.
iPad Pro and iPad Air revealed: 7 May 2024
(Image credit: Future)
(Image credit: Future)
As per ourlive blog, Apple hosted its traditional spring launch event on Tuesday 7 May, with new tablets added to itsbest iPadslineup, along with new accessories.
The duo of updates comprisedthe all-new iPad Pro– with a new design, new dual OLED panel, and latest M4 processor – theupdated iPad Air, plus an all-newiPad Pencil Pro.
As you can see from the links above, we’ve reviewed the latest iPad kit on T3.com and it’s jaw-dropping just how good the latest Apple slates are.
M3 MacBook Air models revealed: 4 March 2024
(Image credit: Future / Mike Lowe)
(Image credit: Future / Mike Lowe)
Not a true ‘Event’, per se, but Apple’s internally revamped MacBook Air models, in both 13-inch and 15-inch form, gained the M3 chip.
In the case of the 13-inch that means theM2 Airremains on sale, at a lower price, while theM3 Airsits above that. For the 15-inch, however, the M2 drops out of Apple’s catalogue, leaving on theM3 Air 15-inchin the line-up ofApple’s best MacBook options.
Apple Vision Pro on sale: 2 February 2024
(Image credit: Apple)
(Image credit: Apple)
Apple’s Vision Pro, its revolutionary new headset, hit its launch schedule in the USA, going on sale from 2 February. There’s no specific date for a worldwide launch, but that’s expected to roll out before the next big Apple Event, WWDC 2024.
‘Scary Fast’ M3, MacBook Pro & iMac: 30 October 2023
(Image credit: Apple)
(Image credit: Apple)
Breaking from its usual timing cycle, the 30 October ‘Scary Fast’ event took place later in the day – it was actually midnight UK time, effectively on the 31 October instead, hence the ‘scary’ play on Halloween.
- M2 line-up
Revealed with a trio of new M3 chips, the M3, M3 Pro and M3 Max, which are available inside the new MacBook Pro 14 and 16 models, plus updated iMac.
Updated MacBook Pro 14, 16 & iMac refresh
New ‘Space Black’ finish
The biggest take away from this event? Honestly, it’s the all-new Space Black finish for those MacBook Pro models, which looks gorgeous. Quite the contrast from the multi-colour palette options of iMac models (orange anyone?).
Apple Pencil USB-C: 17 October 2023
Not quite an ‘event’, per se, but Apple in mid-October did drop its latest and updatedApple Pencil with USB-C connection.
There was rumour of new iPads, with a Mini expected, but that never came to fruition, so perhaps we’ll see that in a future update…
Wonderlust: 12 September 2023
(Image credit: Apple event)
(Image credit: Apple event)
The second major event in 2023 revealed an updated iPhone range for all four models, three Apple Watch upgrades, plus a switch to USB-C across the board.
- Apple Watch Series 9
The key take-away from the new Apple Watch is that it’s got a brighter screen, able to hit 2000 nits for some super-bright viewing.
- Apple Watch Ultra 2
But even more impressive is the second-gen Ultra, which goes one better with a 3000 nits maximum brightness – assuring its position as the ultimate outdoors watch in Apple’s ecosystem.
- iPhone 15 & iPhone 15 Plus
As is so often the case ‘technology trickles down’ – meaning the entry iPhone 15 models, in 6.1in and 6.7in sizes, each benefit from Dynamic Island instead of the old notch design. That brings them in line with the larger Pro and Pro Max models in that regard.
- iPhone 15 Pro & iPhone 15 Pro Max
This is where things really step up: both the larger iPhone 15 models come in a Titanium finish, meaning a lighter and more durable body that sets them apart. That’s not all, though, with the all-new A17 Pro chipset bringing more power to the table, and camera updates that add impressive hardware and software – especially when it comes to the Pro Max’s 5x optical zoom configuration.
- AirPods 2 Pro / USB-C for all
Quietly introduced was also ‘new’ AirPods Pro 2 with USB-C rather than Lightning connector. Which is actually a universal change: the iPhone 15 series uses USB-C across the board, as that’s now the standard that Apple is working with. A small but key change.
WWDC 2023: 6 June 2023
(Image credit: Apple)
(Image credit: Apple)
A truly bumper issue of ‘Dub Dub’, the June event was really packed with tonnes of product reveals. Here’s a rundown:
Apple Vision Pro
15-inch MacBook Air
This was the most expected hardware:a new 15-inch MacBook Air size, complete with Apple’s M2 silicon.
- Apple Silicon: M2 Ultra
With M2, M2 Pro and M2 Max already under its belt, it was time for Apple to step up the power potential with M2 Ultra: which is effectively two M2 Max die paired together in tandem, complete with up to 192GB unified memory. Nothing is more powerful.
- New Apple Studio
The first desktop Mac to make benefit of the new silicon? Apple Studio, of course, with M2 Max or M2 Ultra options available.
- New Apple Mac Pro
The ‘Cheese Grater’ returns!Apple’s most powerful Mac ever, shipping with M2 Ultra only –and at quite an asking price. It answers the ‘pro’ call at every turn, though, that’s for sure.
- iOS 17, iPadOS 17, macOS Sonoma
Seeing as WWDC stands for ‘worldwide developer’s conference’ it’s always the spot where new software is previewed, before going into developer beta, then public beta, then arriving in ‘Q3’ to coincide with new iPhone launches. There are lots of newiOS 17 features, andnew iPadOS 17 upgrades, not to mentiona new macOS name.
Earlier Apple Events:
18 January 2023
Like busses, you never get one arrive at once: just a day after the M2 Pro and M2 Max reveal, Apple also lifted the lid on itssecond-gen HomePod smart speaker.
17 January 2023
Another ‘not an event’ event, this early 2023 reveal was still an important date in the Apple timeline. The company announced its M2 Pro and M2 Max updates, introducing the systems in MacBook Pro 14-inch and16-inch updated (the latter reviewed here and oh my it’s a powerhouse). The same treatment was given to theMac Mini, now also with upgraded M2 Pro/Max innards, making for a much more desirable miniature desktop computer.
18 October 2022
Ok, so this one wasn’t an ‘event’, per se, as Apple chose to quietly release its updatediPad with M2 processorandApple TV 4Kupdate. The kind of products that sell plenty, but would have busied the earlier September launch too much.
7 September 2022 Apple ‘Far Out’ Event
This was a bumper show, revealing four iPhones: theiPhone 14,iPhone 14 Plus,iPhone 14 Pro, andiPhone 14 Pro Max. Not content with just that, Apple also went all-in on Apple Watch, withSeries 8,SE 2andUltraall appearing as a total new diversification of the wearables range. Sound like enough? Nope! There was alsoAirPods Pro 2to cap things off.
6 June 2022 Apple Event
8 March 2022 Apple Event
Theprevious Apple event was on 8th March 2022, where Apple announced a whole host of new products, ranging from the iPhone SE 3, updated iPad Air (5th Gen), new Mac Studio and Studio Display, to a new green colour for the iPhone 13.
18 October 2021 Apple Event
At this event, Apple announced a couple of products with dramatic redesigns. The MacBook Pro 14-inch and 16-inch models stole the show, thanks to their ultra-powerful M1 Pro and M1 Max processors, and stunning mini-LED screens. It also launched the much-improved 3rd version of the AirPods, and announced new funky colours for the HomePod mini.
14 September 2021 Apple Event
Apple announced theiPhone 13andiPhone 13 Pro, plus the totally redesignediPad mini 6, and the improvediPad 10.2-inch (9th Gen). TheApple Watch Series 7also brought a subtle redesign with a larger screen.
7 June 2021 WWDC Apple Event
Apple announced updates to the software for all of its products (from Mac to AirPods to iPhone to HomePod) at this event. It also discussed iCloud+, and new plan that includes cloud storage as well as innovative new privacy features for your Apple devices.
20 April 2021 Apple Event
This jam-packed Apple event included the long-awaitedAirTags, theiPad Pro (2021)with Apple M1 chip, the 24-inch iMac also with the M1, the newApple TV 4K (2021), and a fetching new purple hue for theiPhone 12andiPhone 12 mini.
10 November 2020 Apple Event
At this event, Apple launched the first products made with its own Apple M1 processor: theMacBook Air (M1, 2020), theMacBook Pro 13-inch (M1, 2020)and Mac Mini (M1, 2020). It also revealed the release date of the latest macOS version.
13 October 2020 Apple Event
Lucky for many, this event included the launch of the iPhone 12 andiPhone 12 Promodels, as well as theHomePod mini. As mentioned above, it was unusual for the iPhone to revealed in October, and we don’t expect this to repeat.
15 September 2020 Apple Event
This event was big on Apple Watch, with theApple Watch Series 6andApple Watch SEboth appearing for the first time. The new-lookiPad Air (2020)was also unveiled.
TOPICSipadiphone
TOPICS
How to watch the Nintendo Switch 2 Direct and what to expectWe should get a deep dive and more details on the Switch 2 in April
We should get a deep dive and more details on the Switch 2 in April
A fitness expert says you only need this three minute mobility routine to improve your posture – so I tried itWas three minutes really enough to ease stiffness in my shoulders, neck and hips?
Was three minutes really enough to ease stiffness in my shoulders, neck and hips?
How to watch the Apple iPhone 16 launch event liveApple will host its biggest launch event today, here’s how to watch it and what to expect
Apple will host its biggest launch event today, here’s how to watch it and what to expect
