AutoElectric VehiclesNissan plans to slash prices of future electric carsPlans price reductions of 30% to boost EV salesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
AutoElectric VehiclesNissan plans to slash prices of future electric carsPlans price reductions of 30% to boost EV salesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Plans price reductions of 30% to boost EV sales
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Nissan)
(Image credit: Nissan)
This will involve using multiple car model families and investing in new battery technologies.
Nissan is one of the founding brands in electric cars; theNissan Leafpaved the way for many modern EVs, originally launching in 2010 and updated in 2017, massively changing its offering in the process. But it wasn’t until 2022 that Nissan launched its second electric car offering, the Nissan Ariya.
Launching the Ariya made perfect sense, getting into the SUV segment, but compared to the launch cycle of some of its rivals, you could say that Nissan is lagging behind. The new plan outlines that Nissan will launch 30 vehicles in the next three years. Of those, 16 will be electrified and 14 will be combustion models.
How does Nissan plan to reduce electric car prices?
Nissan doesn’t give a huge amount of detail, but there is some strategy revealed.
It is going to focus on family development, much in the same way that other big car manufacturers have, like Volkswagen Group. That has resulted in, for example, the MEB platform used for theVW ID.3, ID.4, Cupra Born,Audi Q4 e-tronand more. Across VW brands – VW, Audi, Cupra, – there’s been a surge of electric model options.
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Nissan is also investing in new technologies, including solid-state batteries, while promising to bring huge enhancements to NCM li-ion (nickel cobalt manganese lithium-ion) batteries, including a 50% reduction in charging times and a 50% increase in energy density compared to the Ariya.
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