ActiveRunningOn launches Cloudprime, the first running shoes made from carbon emissionsYou read that right – the CleanCloud EVA foam uses carbon emissions as a raw materialWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
ActiveRunningOn launches Cloudprime, the first running shoes made from carbon emissionsYou read that right – the CleanCloud EVA foam uses carbon emissions as a raw materialWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
You read that right – the CleanCloud EVA foam uses carbon emissions as a raw material
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: On Running)
(Image credit: On Running)
I said it just this an hour ago when theASICS GEL-LYTE III CM 1.95was launched, but it really feels like I’m writing about sustainable footwear on a daily basis. The latest sports manufacturer to join the illustrious group of Nike, Adidas and ASICS is ON Running, who today launched the Cloudprime running shoes, which are made from carbon emissions.
Said companies include LanzaTech, Borealis and Technip Energies, but instead of telling you what each company brings to the table, I’ll let On Running summarise the process in two paragraphs:
“Technology from LanzaTech captures carbon monoxide emitted from industrial sources like steel mills before being released into the atmosphere. Once captured, these emissions enter a patented fermentation process. Thanks to specially selected and naturally occurring bacteria, the carbon-rich gas ferments naturally and is converted to ethanol. This natural fermentation process is similar to that of conventional alcohol production – e.g., beer brewing.”
Simple!
Image1of9(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )
Image1of9(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )
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(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )
(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
(Image credit: On Running )
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As you can tell, Cloudprime is anything but ordinary. There is hope that these running shoes will help pave the way to a more sustainable and circular future, not just for On but the running shoe industry as a whole. Until we can put on a pair of Cloudprime, there is always theOn Cloudmonster, one of thebest running shoesout there, to use and enjoy.
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