Home LivingWellnessAdultOpinion: Is AI taking over the sexual wellness industry?Hold on to your seat! Sex tech is changing…When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Home LivingWellnessAdultOpinion: Is AI taking over the sexual wellness industry?Hold on to your seat! Sex tech is changing…When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Hold on to your seat! Sex tech is changing…

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: LELO)

LELO

(Image credit: LELO)

In its 2023Sex Censusreport, Swedish sexual wellness brand LELO says that many of us will soon be enjoying AI as part of our sexual experience. Business magazineForbesconcurs, citing predictions that thebest sex toytech will reach a value of $122 billion in 2026.

Fantasies regarding the relationship between AI and sex tech are not new, at least in film. Who could forget Ava and Kyoko inEx Machina, or Scarlett Johansson’s AI character inHer? However, with recent advances in both AI and VR (we’re looking at you,Lovense and Apple Vision Pro!) sex tech is no longer a creative fantasy, but fast becoming part of our everyday.

AI and sex tech: it’s already here

AI currently exists within the sexual wellness industry, as smart sex toys are pretty commonplace. Teledildonics (or cyberdildonics) is an immersive technology that stimulates hyper-real mutual masturbation between couples, or indeed with a virtual being. We’ll continue to see more AI-informed sex toys too, such as the male masturbator Autoblow AI+, trained on information gleaned from 1,000 hours of oral sex videos.

VR within the porn industry is a growing phenomenon. Its biggest site, VRPorn, currently receives around 8 million monthly visits and can be viewed on Oculus Quest andGoogleCardboard, among others.

One controversial development between AI and the sexual wellness industry is the emergence of sex bots. Not to be confused with sex dolls, a sex bot can move, stand and talk. Its brain and ‘personality’ is controlled via an app on a smartphone. Sex bots are currently incredibly niche, partly because of cost (around £7,000). There are also various concerns, including sexual objectification.

(Image credit: Apple)

Apple Vision Pro

(Image credit: Apple)

A more common form of AI in sexual wellness is using a chatbot as virtual sexual partner. Soulmate AI provided this service until its closure late in 2023, leaving thousands of digisexuals heartbroken and heading to apps, such as Replika or Kindroid.

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Porn sites are using AI to learn about its users, creating sophisticated algorithms that offer bespoke content. Predictions are that as the relationship between AI, VR and the porn industry deepens, users will come to expect tailor made videos. The industry has, of course, already come under intense criticism for the proliferation of deepfake videos.

The rise of AI in sex tech: good or bad?

(Image credit: Lovehoney)

We-Vibe Sync O launch

(Image credit: Lovehoney)

The marriage of AI and the sexual wellness industry presents many positives, suggests LELO in itsSex Censusreport. AI can provide educational benefits, or be helpful for those struggling with social anxiety, or disability. “Additionally, when applied to sex toys,” reads the report, “this tech could provide a more personalised experience to consumers.”

The negatives, advises Dr Joseph Walton a research fellow at the University of Sussex, include issues regarding privacy and data surveillance, algorithmic bias and long-term psychological impacts of data-driven personalisation. Other concerns regarding objectivation, consent, natural relationship development and the marginalisation of the LGBTQ+ community are also cited in the LELO report.

AI and the sexual wellness industry are already partners. Good and bad, the future only promises more collaboration, so we’ll have to see what comes out of it.

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