TechTvsPhilips drops TV bombshell with stunning world’s brightest OLED panel 2024Philips OLED 959 and OLED 909 lead the charge with super-bright new panel and other fantastic featuresWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechTvsPhilips drops TV bombshell with stunning world’s brightest OLED panel 2024Philips OLED 959 and OLED 909 lead the charge with super-bright new panel and other fantastic featuresWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Philips OLED 959 and OLED 909 lead the charge with super-bright new panel and other fantastic features

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Philips / TP Vision)

Philips OLED 909 and 959

(Image credit: Philips / TP Vision)

Hot on the heels of the world’s largest technology show,CES 2024, we’ve already been treated to a host of brand new tellies due out in 2024. But beyondthe best new OLEDpanels – such as theLG OLED G4, andwireless LG OLED M4– there’s suddenly a surprise post-show announcement that looks set to bring a world-first OLED panel to market.

I’m talking about the Philips OLED 959 all-new flagship (with integrated soundsystem) and Philips OLED 909, both of which embody an OLED panel that’s said to push as bright as 3000 nits (about 30% brighter than other best-in-class recent reveals, such as thePanasonic Z95A) that, when it goes on sale apparently in the third quarter of this year, is set to be the brightest OLED consumer set on the planet.

Not that Philips makes its own panels: the OLED 959 and OLED 909 both source their display from LG, just as the majority of competitors do, so in part it’s this later-in-the-announcement-cycle reveal that helps to give it the upper hand (at least on paper). This next-gen Micro Lens Array (MLA) panel ought to be rather retina-searing in its ability, to deliver high dynamic range (HDR) that’s out of this world.

(Image credit: Philips / TP Vision)

Philips OLED 959

(Image credit: Philips / TP Vision)

Not that it’s all just about maximum nits and peak brightness (after all, most studios only master to a maximum of 1000 nits very most anyway, despite 4000 nit monitors being available), as Philips has other ‘secret weapons’ up its sleeve to help these OLED tellies stand apart from the competition. Principal to which isAmbilight.

(Image credit: Philips / TP Vision)

Philips OLED 909

(Image credit: Philips / TP Vision)

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Sound quality is another of Philips' major sells here: you needn’t worry about buying one ofthe best soundbarswith the OLED 959, as the Bowers & Wilkins partnership elevates sound quality to another level. It’s an increasingly competitive area of the market, though, with the likes ofPanasonic’s Z95Aalso presenting a major soundsystem integration.

Pricing and specific availability will be revealed closer to launch, with the Philips OLED 909 available in 55-, 65- and 77-inch sizes, while the Philips OLED 959 is solely available in a 65-inch model with integrated stand. Further down the range will be the OLED 809 (with non-MLA OLED EX panel) and Philips' Mini LED and LCD models, ‘The One’ and ‘The Xtra’ respectively.

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