LuxuryStylePuma shredded 412 pairs of its suede sneakers to prove they are compostableNo one can say Puma doesn’t go the extra mile when it comes to sustainabilityWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
LuxuryStylePuma shredded 412 pairs of its suede sneakers to prove they are compostableNo one can say Puma doesn’t go the extra mile when it comes to sustainabilityWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
No one can say Puma doesn’t go the extra mile when it comes to sustainability
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Puma)
(Image credit: Puma)
Many people don’t realise how big the footwear market is. According toSleek Magazine, approximately 24 billion shoes are produced each year, many of which aren’t made from recycled materials and definitely aren’t compostable (most Puma shoes fall under this category, too). Moreover,Statista saysthat in 2023, the revenue in the Athletic Footwear segment alone worldwide amounts to US$52.98bn.
In short, lots of unsustainable shoes are made every year, and most of them sell for a lot of money.
Ready to be industrially-composted(Image credit: Puma)
Ready to be industrially-composted
Ready to be industrially-composted
(Image credit: Puma)
Please note the ‘industrial composting area’ bit in the above sentence – throwing your old Pumas on the compost pile at home probably wouldn’t do the trick. To ensure the shoes are in the best possible shape for composting – so to speak – they were shredded and mixed with other green household waste and placed into a composting tunnel.
Thet, they were then sprayed with leaching water from earlier composting that contains nutrients and naturally heated due to the biological activity and controlled air circulation in the tunnel. After approximately 3.5 months, the materials that were small enough (<10mm) to pass through a sieve were sold as Grade A compost for agricultural use, while the remaining materials were returned to the composting tunnel until they, too, had broken down to the desired level (<10mm).
As you can tell, the process is a bit more elaborate than normal household composting, but it’s nice to think that those Puma RE:SUEDE shoes have been turned into crops somewhere in the Netherlands. Maybe someone, someday will give their loved ones a bouquet of tulips made from Puma shoes. I hope so!
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Composting the sole of the shoes was hard(Image credit: Puma)
Composting the sole of the shoes was hard
Composting the sole of the shoes was hard
(Image credit: Puma)
The system is far from perfect, but Puma claims everyone involved learned a lot from the trial run. “While all RE:SUEDE materials can decompose, the sole of the RE:SUEDE required more pre-processing and additional time in the composting tunnel to completely break down,” said Marthien van Eersel Manager of Materials & Innovations at Ortessa, where the composting took place.
“We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024,” added Anne-Laure Descours, Chief Sourcing Officer at Puma.
The RE:SUEDE experiment was Puma’s first stab at the full circular sneaker concept, launched alongside the groundbreaking polyester recycling programme RE:FIBRE, all part of Puma’s “Circular Lab”. For more info, visitPuma’s Newsroomtoday. For more info on fashion footwear, check out T3’sbest sneakersguide.
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