ActiveWater SportsRed Paddle Co’s new outdoor product uses biomimicry to optimise performanceThe SUP Water Shoe takes inspiration from Sharkskin, gecko’s foot and mountain goat’s hoofWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
ActiveWater SportsRed Paddle Co’s new outdoor product uses biomimicry to optimise performanceThe SUP Water Shoe takes inspiration from Sharkskin, gecko’s foot and mountain goat’s hoofWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The SUP Water Shoe takes inspiration from Sharkskin, gecko’s foot and mountain goat’s hoof
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Clarks/Red Paddle Co)
(Image credit: Clarks/Red Paddle Co)
Red Paddle Co might be best known for their paddle board – we feature alone of their SUPs at the top of ourbest paddle board for beginnersandbest inflatable paddle boardguides – but the company’s latest product isn’t a board – it’s a water shoe created in collaboration with British heritage brand Clarks Shoes.
“Red Paddle Co’s commitment to a deep understanding of their consumer was really inspiring for us as we collaborated on this shoe, and the combination of the brands has led to something really exciting,” Sebastian Edwards, Head of Men’s Product at Clarks, said. “For us, a priority was creating a low profile, close to board feel so when you’re wearing the shoes on the water, you still feel really connected to the board and have great traction and grip,” added Red Paddle Co’s Commercial Director, Catherine Morris.
(Image credit: Clarks/Red Paddle Co)
(Image credit: Clarks/Red Paddle Co)
“We take inspiration from […] the natural world. This is called biomimicry, where we take performance elements from animals or nature and use those to inform our design process,” explained Clarks' Product Designer Alex Blackman, “We’ve taken inspiration from sharkskin to create a hydrodynamic design on the side and underside of the shoe, these undulations allow water to flow around the outer without any kind of resistance.”
The shoe uses recycled materials, with the meshes, sponges, and webbing of the upper and inner sock all recycled. The outer sole and inner footbed uses a Bio EVA, made from algae in the compound of EVA and the rubber on the toe and heel is also recycled.
The shoes are available to buy for £99.95 (approx. $125/AU$185) in 17 Clarks stores across the country andonlineand are featured in select Red Paddle Co retailers and through thebrand’s site.
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