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(Image credit: Rolls-Royce Motor Cars)
(Image credit: Rolls-Royce Motor Cars)
Rolls-Royce has confirmed that all new cars announced after 2030 will be fully-electric, marking the end of the road for its iconic V12 engine.
The company has made similar claims for the past year or so now, as it edges closer to mass-producing its first electric car, theSpectre, which is due out later in 2023. Rolls-Royce explained how, after face-lifted ‘Series 2’ versions of the current Cullinan and Ghost have arrived, both with V12 engines, the company will focus on pure-electric vehicles.
The statement comes as Rolls-Royce prepares to begin delivering the electric Spectre, which has a range of around 285 miles and is expected to cost from about £300,000 – plusoptional extraswhich, given this is Rolls-Royce, can extend into six-figure territory.
(Image credit: Rolls-Royce Motor Cars)
(Image credit: Rolls-Royce Motor Cars)
On that note, it was announced this week that the average price of a Rolls-Royce crossed the €500,000 (£440,000) threshold in 2022, as buyers spent lavishly on personalisation. At the same time, the average age of a Rolls-Royce buyer has plummeted, from 56 to just 42 since the current CEO took charge in 2010. Meanwhile, the proportion of female buyers has grown from under 1% to around 17% today.
The company hasn’t said when it will stop producing Series 2 versions of the existingPhantom, Ghost and Cullinan cars with V12 engines. Muller-Otvos pointed out how the first Phantom was in production for 14 years and currently accounts for 10% of Rolls-Royce production, so it is likely that V12 engines will be produced for as long as regulations allow.
It’s also worth bearing in mind that, while countries like the UK intend to ban the production of new non-hybrid cars in 2030, other countries’ rules could change more slowly.
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Lastly, Muller-Otvos said how Rolls-Royce would continue to make ultra-limited vehicles for its most loyal customers; vehicles like the Boat Tail, of which two currently exist. He suggested another such car will be revealed imminently, and that similar limited-editions will be built every couple of years on an invitation-only basis.
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