TechPhonesAndroid PhonesSamsung could drop the Galaxy branding to help users navigate their rangeThe end of the Galaxy may not be far, far awayWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesAndroid PhonesSamsung could drop the Galaxy branding to help users navigate their rangeThe end of the Galaxy may not be far, far awayWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The end of the Galaxy may not be far, far away
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Future / Mike Lowe)
(Image credit: Future / Mike Lowe)
Quick SummarySamsung is reportedly considering a branding change that would drop the “Galaxy” name from future devices.There are concerns that Galaxy applies to too many different devices and no longer implies a premium product.
Samsung is reportedly considering a branding change that would drop the “Galaxy” name from future devices.There are concerns that Galaxy applies to too many different devices and no longer implies a premium product.
Samsung is reportedly considering a branding change that would drop the “Galaxy” name from future devices.There are concerns that Galaxy applies to too many different devices and no longer implies a premium product.
Samsung is reportedly considering a branding change that would drop the “Galaxy” name from future devices.
There are concerns that Galaxy applies to too many different devices and no longer implies a premium product.
A new report says thatSamsungmay be about to do something really big: drop the Galaxy branding.
AsSammobilereports, the proposal is the exact opposite from Samsung’s 2015 Japanese rebranding: until that year Samsung simply sold its phones as Samsung phones, but it brought in the Galaxy branding with theSamsung GalaxyS6. But the Galaxy brand was dropped again last year in what may be a preview of Samsung’s global future.
The story is only a rumour so far, and nothing may come of it. But there are good reasons why Samsung may be putting the Galaxy branding far, far away from future devices.
Why is Samsung considering dropping the Galaxy?
There’s an argument that Samsung has been a little bit too enthusiastic about its Galaxy branding. WithApple, there’s a clear difference between aniPhone, aniPadand anApple Watchnot just in terms of the hardware but the naming. But with Samsung, Galaxy could be a phone, a watch, a tablet or a foldable.
Part of the problem is that Samsung uses the Galaxy brand for multiple price brackets with very similar model naming – so there’s theSamsung Galaxy S24, its premium range, and theSamsung Galaxy S24 FE, the budget option. The Galaxy S9 was a phone, but now the Tab S9 is a tablet. And so on.
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