Home LivingWellnessBeautyGroomingShark Style iQ Ionic Hair Dryer & Styler review: a smart dryer that delivers salon-worthy results fastThis Dyson Supersonic rival provides powerful performance and perfectly blow-dried hair for almost half the priceWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.(Image credit: Shark)T3 VerdictThe Shark Style iQ Ionic Hair Dryer & Styler combines powerful airflow performance with intelligent technology, so you can dry and style your hair in one hit to dramatically reduce styling time, the risk of heat damage, and leave hair looking and feeling healthy, sleek, and shiny. A powerhouse product.Reasons to buy+Dramatically reduces drying time+Automatically adjusting heat & air flow settings+Comes with three styling attachments+Boasts smoothing ionic technology+Reduces risk of heat damageReasons to avoid-Fiddly to clean due to non-removable filter-More expensive than standard hairdryers-Quite heavy at 0.5gWhy you can trust T3Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you.Find out more about how we test.
Home LivingWellnessBeautyGroomingShark Style iQ Ionic Hair Dryer & Styler review: a smart dryer that delivers salon-worthy results fastThis Dyson Supersonic rival provides powerful performance and perfectly blow-dried hair for almost half the priceWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.(Image credit: Shark)T3 VerdictThe Shark Style iQ Ionic Hair Dryer & Styler combines powerful airflow performance with intelligent technology, so you can dry and style your hair in one hit to dramatically reduce styling time, the risk of heat damage, and leave hair looking and feeling healthy, sleek, and shiny. A powerhouse product.Reasons to buy+Dramatically reduces drying time+Automatically adjusting heat & air flow settings+Comes with three styling attachments+Boasts smoothing ionic technology+Reduces risk of heat damageReasons to avoid-Fiddly to clean due to non-removable filter-More expensive than standard hairdryers-Quite heavy at 0.5gWhy you can trust T3Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you.Find out more about how we test.
This Dyson Supersonic rival provides powerful performance and perfectly blow-dried hair for almost half the price
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Shark)T3 VerdictThe Shark Style iQ Ionic Hair Dryer & Styler combines powerful airflow performance with intelligent technology, so you can dry and style your hair in one hit to dramatically reduce styling time, the risk of heat damage, and leave hair looking and feeling healthy, sleek, and shiny. A powerhouse product.Reasons to buy+Dramatically reduces drying time+Automatically adjusting heat & air flow settings+Comes with three styling attachments+Boasts smoothing ionic technology+Reduces risk of heat damageReasons to avoid-Fiddly to clean due to non-removable filter-More expensive than standard hairdryers-Quite heavy at 0.5g
(Image credit: Shark)
(Image credit: Shark)
T3 VerdictThe Shark Style iQ Ionic Hair Dryer & Styler combines powerful airflow performance with intelligent technology, so you can dry and style your hair in one hit to dramatically reduce styling time, the risk of heat damage, and leave hair looking and feeling healthy, sleek, and shiny. A powerhouse product.Reasons to buy+Dramatically reduces drying time+Automatically adjusting heat & air flow settings+Comes with three styling attachments+Boasts smoothing ionic technology+Reduces risk of heat damageReasons to avoid-Fiddly to clean due to non-removable filter-More expensive than standard hairdryers-Quite heavy at 0.5g
T3 VerdictThe Shark Style iQ Ionic Hair Dryer & Styler combines powerful airflow performance with intelligent technology, so you can dry and style your hair in one hit to dramatically reduce styling time, the risk of heat damage, and leave hair looking and feeling healthy, sleek, and shiny. A powerhouse product.
T3 Verdict
The Shark Style iQ Ionic Hair Dryer & Styler combines powerful airflow performance with intelligent technology, so you can dry and style your hair in one hit to dramatically reduce styling time, the risk of heat damage, and leave hair looking and feeling healthy, sleek, and shiny. A powerhouse product.
Reasons to buy+Dramatically reduces drying time+Automatically adjusting heat & air flow settings+Comes with three styling attachments+Boasts smoothing ionic technology+Reduces risk of heat damageReasons to avoid-Fiddly to clean due to non-removable filter-More expensive than standard hairdryers-Quite heavy at 0.5g
Reasons to buy+Dramatically reduces drying time+Automatically adjusting heat & air flow settings+Comes with three styling attachments+Boasts smoothing ionic technology+Reduces risk of heat damage
Dramatically reduces drying time
Automatically adjusting heat & air flow settings
Comes with three styling attachments
Boasts smoothing ionic technology
Reduces risk of heat damage
Reasons to avoid-Fiddly to clean due to non-removable filter-More expensive than standard hairdryers-Quite heavy at 0.5g
Fiddly to clean due to non-removable filter
More expensive than standard hairdryers
Quite heavy at 0.5g
Why you can trust T3Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you.Find out more about how we test.
Why you can trust T3Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you.Find out more about how we test.
Shark Style IQ Ionic Hair Dryer & Styler deals
960 Amazon customer reviews☆☆☆☆☆
960 Amazon customer reviews☆☆☆☆☆
☆☆☆☆☆
$229.99$190View$249.99$220View
$229.99$190View
$229.99$190View
$229.99$190View
$229.99$190
$190
$249.99$220View
$249.99$220View
$249.99$220View
$249.99$220
$220
We check over 250 million products every day for the best prices
TL;DR: The Shark Style iQ delivers fast and easy salon-worthy results without heat damage.
I can still clearly remember the moment I discovered just how much aDyson Supersonic hair dryerwould cost me to buy when it first launched in 2016. Quite simply, I was rocked to my core. And I used a lot of expletives I’m not able to repeat here. The point is, even though I have super thick hair that takes an age to dry – hairdressers always add on extra styling time when taking my booking – I swore I’d never ever spend £299 on a hair dryer. Because, well, it’s ahair dryer?!
So, when Shark entered the vacuum-cleaner-turned-hair-styling-tools-manufacturer market with the Shark Style iQ Ionic Hair Dryer & Styler, you could say my interest was instantly piqued, even more so when I found out it now costs under £200 to purchase (still pricey for a hairdryer, but way more manageable).
But would the Shark Style iQ come even close to the styling prowess of the Dyson Supersonic and cement its place amongst thebest hair dryers? Without wanting to give too much away, it did. Read on to discover why this dupe might just be the best beauty ‘budget’ buy you’ve ever bought.
SHARK STYLE IQ REVIEW: PRICE & AVAILABILITY
The Shark Style iQ Ionic Hair Dryer & Styler with three styling attachments [HD120UK] is now available for a recommended retail price of £179.99 fromShark UKand selected third party retailers, includingJohn LewisandBoots.
Known as the Shark HyperAir in the States, it’s available fromShark USin a range of bundles offering different attachments, with recommended retail prices starting from $229.99.
SHARK STYLE IQ REVIEW: DESIGN
Unlike the Dyson Supersonic, the Shark Style iQ looks more like you’d expect a hairdryer to, with a luxe black and rose gold finish and a modern, compact design and that feels robust and heavier (0.5 grams) than bog-standard dryers.
Designed to help you dry and style your hair at the same time to reduce heat damage, the Shark Style iQ comes bundled with three ‘intelligent’ attachments in the UK (more on the intelligent bit later), including the:
One small downside of the design is the non-removable filter, but you do get a small filter cleaning brush to help you do the job. Another little disappointment is the lack of case to keep your dryer and attachments together, but it’s not the end of the world and no doubt helps keep the cost down.
Those small negatives aside, the Shark Style iQ has a 2.5m power cord and comes equipped with three temperature settings and three airflow settings to give you total flexibility for all hair types and styles, as well as an easily accessible cool shot button to lock in your style.
(Image credit: Shark)
(Image credit: Shark)
SHARK STYLE IQ REVIEW: FEATURES & TECHNOLOGY
The Shark Style iQ boasts 1600 watts of styling power (same as the Dyson Supersonic) to generate high-velocity heated ionised air. This ionic technology then effectively breaks up water molecules in your hair for faster, healthier, more even drying that leaves locks feeling shiny and hydrated with no heat damage.
Better still, the three ‘intelligent’ styling attachments automatically adapt their heat and airflow settings to the optimum setting when you attach the accessory to the hairdryer, which is a brilliant feature for those of us who might feel a bit unsure about the level of temperature and airflow we should be using.
Of course, once you build your confidence with the tool, you can always manually adjust the settings – found on the back of the hairdryer – to gain potentially better results, depending on your hair type and desired style.
(Image credit: Shark)
(Image credit: Shark)
SHARK STYLE IQ REVIEW: PERFORMANCE
The adjustable 2-in-1 concentrator attachment is seriously clever. Simply switch between the two openings to use the wider opening for an all-over quick dry or the narrower opening for greater precision and control when using a round brush or finishing your style.
My hair doesn’t really have any kind of wave to it, so I tested the concentrator on my boyfriend’s long, naturally curly hair (think Jason Momoa without the muscles) and we were both impressed. Once you attach the diffuser to the hair dryer, it automatically adjusts to the lowest heat and airflow setting, but it still did a great job of drying his hair faster while defining his curls and maintaining shine and hydration. It also has a nice deep bowl to hold a lot of hair in one go, and the long extendable prongs are brilliant for longer hair and those who want more volume at the roots.
(Image credit: Shark)
(Image credit: Shark)
Personally, my favourite attachment was the style brush. Once I got the hang of the 360° rotation and mastered the best way to hold it around different areas of my head, I found it glided easily through my hair and gave me gorgeously soft, sleek, shiny locks without the faff of trying to use a round brush in one hand and a hairdryer in the other.
Overall, my final impression of the Shark Style iQ is that it gives amazingly fast yet smooth and shiny results with a noticeable reduction in frizz and fly-aways. Over time, my hair also felt less frazzled and in better condition, and I really appreciated the intelligent attachments for removing any guesswork.
Last but not least, it feels comfortable to use and the buttons are nicely located, including the cool shot button which is in easy reach on the front of the handle.
SHARK STYLE IQ REVIEW: VERDICT
The Shark Style iQ is a powerful, smart hair dryer and styler that delivers fast results without the need for excessive heat. The combination of the ionic technology and intelligent hair styling attachments is a winning one that leaves hair looking and feeling healthy, shiny and sleek, and in better condition with continued use.
Suitable for both straight and curly hair, this salon-style hair dryer with 1600 watts of powerful airflow offers three temperature and air flow settings that automatically adjust to suit your hair needs and desired style, so you can dry and style at the same time to cut hair styling time in half.
It’s still pricier than your bog-standard hair dryer, but you get what you pay for, with excellent, salon-worthy results that are easy to achieve at home. A powerhouse of a product.
Shark Style IQ Ionic Hair Dryer & Styler: Price Comparison
960 Amazon customer reviews☆☆☆☆☆
960 Amazon customer reviews☆☆☆☆☆
☆☆☆☆☆
$229.99$190View$249.99$220View
$229.99$190View
$229.99$190View
$229.99$190View
$229.99$190
$190
$249.99$220View
$249.99$220View
$249.99$220View
$249.99$220
$220
We check over 250 million products every day for the best prices
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