ActiveTeam GB has already won a gold medal at the Paris 2024 Olympics for the best-looking merchandiseI’m low-key obsessed with this Paris 2024 Olympics bomber jacket – and you can buy it, too.When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

ActiveTeam GB has already won a gold medal at the Paris 2024 Olympics for the best-looking merchandiseI’m low-key obsessed with this Paris 2024 Olympics bomber jacket – and you can buy it, too.When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

I’m low-key obsessed with this Paris 2024 Olympics bomber jacket – and you can buy it, too.

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Fanatics)

TEAM GB Ben Sherman Bomber Jacket against colourful background

(Image credit: Fanatics)

Today is the first day of the Paris 2024 Olympics. Millions of eyes will be glued to the screen to watch the opening ceremony, which promises to be an absolute spectacle this year.

The award for the best merch category goes to Team GB this year – no question about it. Most of the country’s casual attire options are absolute fire, from floral shorts to bomber jackets and polo shorts.

Below, we collected three of our favourite apparel options from the shop. However, there are many more where this came from!

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels.View Deal

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels.View Deal

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels.View Deal

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels.

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels.

TEAM GB Ben Sherman Bomber Jacket: $238/ £185/ AU$363The Team GB Ben Sherman Bomber Jacket is a limited edition item for the Paris 2024 Olympics. It features embroidered designs of British flowers on the back and chest, elastic cuffs and hem, side pockets, and an internal patch pocket. The jacket is officially licensed and showcases specially developed Olympic woven labels.

View Deal

View Deal

View Deal

TEAM GB Ben Sherman Union Flag Polo:$123/ £96/ AU$188The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.View Deal

TEAM GB Ben Sherman Union Flag Polo:$123/ £96/ AU$188The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.View Deal

TEAM GB Ben Sherman Union Flag Polo:$123/ £96/ AU$188The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.View Deal

TEAM GB Ben Sherman Union Flag Polo:$123/ £96/ AU$188The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.

TEAM GB Ben Sherman Union Flag Polo: $123/ £96/ AU$188

TEAM GB Ben Sherman Union Flag Polo:$123/ £96/ AU$188The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.

TEAM GB Ben Sherman Union Flag Polo:$123/ £96/ AU$188The Team GB Ben Sherman Union Flag Polo is a stylish and versatile piece featuring an all-over Union Flag print and official Olympic branding. Made in India, it includes a woven label, embroidered branding, and short sleeves. This officially licensed polo is perfect for showing support for Team GB – and just looks great, in general.

View Deal

View Deal

View Deal

Chemise florale TEAM GB Ben Sherman:$117/ £90/ AU$178We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!View Deal

Chemise florale TEAM GB Ben Sherman:$117/ £90/ AU$178We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!View Deal

Chemise florale TEAM GB Ben Sherman:$117/ £90/ AU$178We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!View Deal

Chemise florale TEAM GB Ben Sherman:$117/ £90/ AU$178We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!

Chemise florale TEAM GB Ben Sherman: $117/ £90/ AU$178

Chemise florale TEAM GB Ben Sherman:$117/ £90/ AU$178We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!

Chemise florale TEAM GB Ben Sherman:$117/ £90/ AU$178We saved the best for last! The Team GB Ben Sherman Floral is an ultra-stylish, officially licensed piece ideal for fans. It features an all-over floral print, button closure, long sleeves, and a relaxed fit. Perfect for showing Olympic pride casually or at the games!

View Deal

View Deal

View Deal

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