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(Image credit: Leica)
(Image credit: Leica)
The research also looks at which photographers earn more money from social media posts than traditional print sales.
Now, onto the research…
The highest-earning photographer overall on Instagram is Nature photographer Paul Nicklen, earning over £16,000 per post. Nicklen also can earn the most for his prints, with his highest prices print for sale at £59,955.
And the camera Paul Nicklen uses? That would be theSonyA9 II and Sony A7R IV. Two of thebest mirrorless camerasyou can get.
What’s interesting is that you could say that Nature is the highest-earning type of photography on Instagram, with six nature photographers making the top 10 highest earners.
Check out Paul Nicklen’s post below:
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In a close second is fashion photographer Mario Testino, with their highest priced print sitting at £59,603 and the potential to earn £12,082 per post.
Testino uses the mega 100MP Hasselblad H6D.
Rounding out the top three is nature photographer Chris Burkard, who could make £12,268 per post and uses the Sony A7R IV.
Tyler Quiel, CEO ofGiggsterhas commented on how Instagram and Photography go hand in hand in 2021/22:
Photographers, both traditional and contemporary can use Instagram to their benefit, boost their reach, and even increase their earnings, as the research suggests. Whilst Instagram is its own selling and art platform, it can work hand in hand with more traditional art forms to help artists. It can not only inspire artists, but it allows fans to get involved, and can create connections with vendors, collaborators, locations and more”.
If you’re looking to upgrade your Instagram, then you should check out our guides to thebest DSLR,best compact camera,best entry-level cameraandbest travel camera.
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