LuxuryWatchesThis snake-themed watch is designed to scareThe Apple Watch is good, but is it designed to inspire awe and fear? This watch wasWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
LuxuryWatchesThis snake-themed watch is designed to scareThe Apple Watch is good, but is it designed to inspire awe and fear? This watch wasWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The Apple Watch is good, but is it designed to inspire awe and fear? This watch was
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: ATOWAK)
(Image credit: ATOWAK)
Thebest watchesandbest smartwatchesare terrific timepieces, but very few of them are terrifying. Enter the ATOWAK COBRA, which the marketing bumph says was designed to “inspire awe as well as a little bit of fear”.
As you can see, it’s not like traditional watches. Instead of a traditional watch face and hands it has a revolving satellite hour wheel with spinning minute hands, and the whole thing is encased in a snake-inspired body that’s certainly very different from rival pieces.
The original COBRA sold out in just three days, and there are now two new variants in Volcano Red (pictured above) and Royal Blue.
A smart watch, not a smartwatch
The COBRA is an unusual watch but ultimately it’s still a watch, albeit one with a badged carbon fibre panel and a 316L steel casing; it’s a traditional timepiece with a very non-traditional design. It comes with a leather and a stainless steel strap, and the crystal is made of tough sapphire to resist scratches and cracks.
Even familiar pieces are in strange places here, so for example the crown is on the top – behind the “head” of the COBRA instead of located in the traditional way on the side of the watch.
It’s certainly unusual, and if it sells as quickly as the original it’ll be pretty unique too. The RRP is $1,999 with worldwide free shipping and a two year warranty; the firm is currently running a 15% discount promotion for new customers. You can find out more on the ATOWAK websitehere.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Samsung Galaxy S25: every leak, rumour and spec we’ve heard before the launch eventThis is everything we’ve heard about the new handsets
This is everything we’ve heard about the new handsets
This case turns your iPhone or Android phone into an e-reader, but there’s a catchActually, there are a couple…
Actually, there are a couple…
