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(Image credit: Mr Jones Watches)

Mr Jones Watch A perfectly useless afternoon

(Image credit: Mr Jones Watches)

As we near the end of 2023 and the sun can barely be bothered to haul itself over the horizon, I’m already dreaming of summer – and that’s largely thanks to one of the most unusual watches I’ve ever seen.

The timepiece in question is called ‘A Perfectly Useless Afternoon’ and it comes from London-based Mr Jones Watches. I recently discovered the company after noticing their discrete workshop on my local high street in South East London.

I’m clearly showing my age/ignorance here, as fellow T3 writer Sam Crosshas already written about another Mr Jones watch, called Houseparty. In that case, the dial is so fantastically complicated – a mess of dancing limbs, cocktails and musical notes – that telling the time is all but impossible. Why? Because the best house parties are those where time itself disappears in a haze of cheap wine and unfamiliar sofas.

(Image credit: Mr Jones Watches)

Mr Jones Watches A perfectly useless afternoon

(Image credit: Mr Jones Watches)

I’m a bit too old for that now, too. Boo-hiss. Probably why I’m drawn so hopelessly to my favourite Mr Jones creation, where a person lounges on an inflatable ring in a swimming pool, their outstretched foot acting as the hour hand while a rubber duck bobs about to show the minutes.

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I don’t feel this way about all of Mr Jones’ creations, they are perhaps the very definition of an acquired taste, but this one works for me. The colours are great. The 37mm stainless steel case of this quartz version (waterproof to 50 metres) is the perfect size for my wrist – an automatic model with a 40mm case is also available – and at £195 it falls nicely onto my spontaneous purchase radar. The mechanical one is a somewhat larger commitment, at £545.

(Image credit: Mr Jones Watches)

Mr Jones Watches A perfectly useless afternoon

(Image credit: Mr Jones Watches)

I’m not quite sold on the default strap, but helpfully Mr Jones offers a range of alternatives. Think I’ll go for the turquoise nylon with orange stitching. Matching swim shorts a must.

Declaring oneself a fan of watches (or, whisper it, a ‘collector’) can sound a bit cringeworthy. It serves up thoughts of Rolex nerds talking about reference numbers as if muttering a secret language. Mr Jones Watches blows that notion out of the water and replaces it with pure, simplefun. Our phones tell more accurate time than any watch, so let’s all drop the pretense and learn to take ourselves less seriously.

Lighten up. Buy a watch that barely tells the time at all, but with every glance will remind you of that Greek holiday you’ve got coming up.

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