TechSoftwareAppsThreads' imminent free update could make it the number one place to postThreads is adding key new features designed to make the biggest accounts' lives easierWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechSoftwareAppsThreads' imminent free update could make it the number one place to postThreads is adding key new features designed to make the biggest accounts' lives easierWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Threads is adding key new features designed to make the biggest accounts' lives easier
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Rik Henderson / Future)
(Image credit: Rik Henderson / Future)
Quick SummaryThreads, Meta’s rival to Bluesky and X, is adding a new post scheduling feature.It’s also testing post analytics reporting and is expected to introduce ads as soon as next month.
Threads, Meta’s rival to Bluesky and X, is adding a new post scheduling feature.It’s also testing post analytics reporting and is expected to introduce ads as soon as next month.
Threads, Meta’s rival to Bluesky and X, is adding a new post scheduling feature.It’s also testing post analytics reporting and is expected to introduce ads as soon as next month.
Threads, Meta’s rival to Bluesky and X, is adding a new post scheduling feature.
It’s also testing post analytics reporting and is expected to introduce ads as soon as next month.
Threads, Meta’s attempt at a Twitter killer, has been pushing lots of new features recently. With Bluesky’s growth shooting skywards, it’s been coming up withits own versions of popular toolssuch as Starter Packs, which help you find people to follow.
However, unlike Bluesky, which is more of a free-for-all, Threads is really focused on influencers and brands, and its latest new feature is designed to appeal to both.
Accordingto Threads boss Adam Mosseri, Threads will soon enable you to create scheduled posts that you can write in advance.
That’s something brands and other business users use all the time on networks such as X – it enables them to create a social media posting campaign that they can then deliver at specified times. It’s also quite handy for smaller businesses who want to reach global audiences across multiple time zones but who would quite like to go to bed.
The end of ad-free Threads is nigh
The new scheduling feature, which is coming imminently, won’t let you schedule replies; it’s purely for broadcasting. It’s also not the only business and brand-focused feature that Threads is working on.
It’s testing X-style posting analytics, which enable account administrators to see how effective each post is and see who’s viewing, when they’re viewing and where they’re coming from.
A particularly big change for businesses, and an equally big change for the rest of us, is believed to be imminent too. Rumours suggest that Threads will come out of its ad-free era as soon as next month.
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Even though Adam Mosseri says the service wants to prioritise “real-time conversation”, anyone with a Facebook or Instagram account knows that that hasn’t been the Meta priority for several years now.
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