EntertainmentStreamingTidal price hike coming: how much will it cost?Tidal HiFi subscription fees are going up, Family Plan tooWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentStreamingTidal price hike coming: how much will it cost?Tidal HiFi subscription fees are going up, Family Plan tooWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Tidal HiFi subscription fees are going up, Family Plan too
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Rik Henderson / Future)
(Image credit: Rik Henderson / Future)
We knew it was going to happen, but Tidal, one of thebest music streaming services, has increased the price of some of its plans, including its HiFI and Family plans.
Tidal will also be putting its prices up in other markets, according toBillboard, but the details haven’t been published yet. However, on the r/Tidal subreddit many subscribers have been sharing their price increase emails.
Tidal isn’t the only streamer to increase its prices.AppleMusic,AmazonMusic and Deezer have done the same in recent times, and in the US they’re all sitting at the same monthly price of $11 for an individual subscription.
Spotify hasn’t joined in just yet but it’s expected to: back in April, CEO Daniel Ek told investors that the firm also intends to raise its prices.
Why is streaming getting more expensive?
The short answer is that the costs of running services are increasing and services, or rather the services’ financial backers, want to bring in more money. As Billboardreports, subscription revenues dipped in the US in 2022: growth was down from 22.2% in 2021 to 7.2% in 2022.
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The wider US recorded music industry, of which streaming now accounts for 58%, showed slowing growth too: down from 23.2% in 2021 to 6.1% in 2022.
And with Tidal in particular, the service is playing catch-up after a succession of bad years.
Tidal does appear to be making some money now, though: Block reported $11m profit on $55.7m of Tidal-related revenues in its most recently published financial quarter.
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