TechVRTim Cook says Apple Vision Pro is “great value” – and I agree with himThe price tag is eye-watering, but it’s not out of line with Apple’s other devicesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechVRTim Cook says Apple Vision Pro is “great value” – and I agree with himThe price tag is eye-watering, but it’s not out of line with Apple’s other devicesWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The price tag is eye-watering, but it’s not out of line with Apple’s other devices
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
I can see why, on both counts. Let’s get the elephant in the room addressed early – a Vision Pro headset will set you back $3,499. That’s no small change and certainly will prove a stretch too far for most in the current economic climate.
ButApplealso delivered an experience that far outstrips the many otherVR headsetson the market. This isn’tjustabout gaming, or working, or living – it’s all three fused seamlessly into one unit.
On an episode ofGood Morning Americaafter the event, Apple CEO Tim Cook showed off the device on air. During the interview, Cook remarked that the headset was “good value” prompting widespread commentary online.
But I think he’s right. Let’s break it down a little. The headset looks capable of doing pretty much anything you could do on aMacBook– at least once you’ve got used to controlling everything with your eyes. Right now, on the Apple website, a base model16-inch MacBook Prowill set you back £2,699/$2,499. We’re already a big chunk of the way there.
Add in anApple Studio Displayfor some of that high-resolution display goodness, and we’ve blown straight past the asking price of the Vision Pro. Even if you factor in a Magic Keyboard and Trackpad to enhance the headset experience, we aren’t spendingmore.
That’s before we even stop to consider the additional possibilities of the headset over the computer setup. Those will become clearer over time, but the additional portability and the immersive virtual backdrops seem like features which would be incredibly helpful already.
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The point I’m trying to make is that, yes, this is expensive – particularly if you’re comparing it to VR headsets. That’s not what this is though. This is a high performance computing system you wear on your face. And when you put it into that context, the price is a lot easier to swallow.
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