TechPhonesAndroid PhonesWhat does the Samsung Galaxy S23 need to do to be considered a success?The Samsung Galaxy range has received a lot of criticism recently, so how can it reverse its fortunes?When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesAndroid PhonesWhat does the Samsung Galaxy S23 need to do to be considered a success?The Samsung Galaxy range has received a lot of criticism recently, so how can it reverse its fortunes?When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The Samsung Galaxy range has received a lot of criticism recently, so how can it reverse its fortunes?
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: 4RMD)
(Image credit: 4RMD)
In case you missed it, theSamsung Galaxy S23range is set to be unveiled in a few weeks time at the Galaxy Unpacked event on February 1st. Rumours and leaks about the new generation of Galaxy devices have come thick and fast, suggesting we could see upgrades to everything from audio to cameras – there’s even talk of a200MP sensoron theSamsung Galaxy S23 Ultra.
There have been alotof rumours for this release. In part, that’s to be expected. TheSamsung Galaxyrange has been near the top of the pile when it comes tophonesfor as long as I can remember. It seems fairly obvious that a product with such a rich history would garner a lot of interest.
On top of that, though, is a growing sense that the Galaxy range isn’t as strong as it once was. A host of fantasticAndroid phoneslook set to do battle with the S23 range this year. Handsets like theGoogle Pixel 7 Pro, theOnePlus 11and theVivo X90 Pro+are all strong competitors, bringing the best that they can offer to the table. It could be the most crucial time for Samsung to make some improvements to their smartphone offering.
So, what exactly does Samsung have to do to consider the Galaxy S23 range a success? Let’s take a look.
Camera
(Image credit: Samsung)
(Image credit: Samsung)
One of the main gripes with theSamsung Galaxy S22 Ultrawas its camera performance. Let’s be clear here – the S22 Ultra doesn’t have abadcamera. But it sometimes struggles to live up to its price tag, particularly with low-light shots.
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Processor
(Image credit: Qualcomm)
(Image credit: Qualcomm)
There are two things people complained about with regards to the processor on the S22 – the subpar processor that came in European devices, and the performance of the one that was used everywhere else.
Users in the UK and Europe were plagued with an Exynos equipped handset that just couldn’t stack up. Benchmark testing resulted in consistently lower scores than theSnapdragon 8 Plus Gen 1variant which was offered in other territories, leaving a sour taste in the mouth of users. It was far from a rosy experience for everyone else, though, as users complained of thermal throttling which impeded peak performance.
On paper, the latestSnapdragon 8 Gen 2chipshouldsolve those issues. And, with it set to feature in devices worldwide, even users in the UK and Europe stand to see the benefits.
Price
The Samsung Galaxy S22 Ultra sits right at the top end of what many would consider an acceptable price to pay for a phone. The base model will set you back £1,149 / $1,199 / AU$1,849, which is a substantial sum.
I wouldn’t expect any kind of price drop, but anything other than a price freeze would be an insane marketing choice from Samsung. If consumers are facing a tough choice based on spec, pricing could prove to be the deciding factor. Persuading users to pay an extra £200-300 in the midst of a cost of living crisis is no easy task.
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