TechPhonesiPhonesWhy Nothing Phone excites me more than iPhone 14 or Samsung Galaxy S23Nothing just announced Phone (1) and it’s got me very excitedWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesiPhonesWhy Nothing Phone excites me more than iPhone 14 or Samsung Galaxy S23Nothing just announced Phone (1) and it’s got me very excitedWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Nothing just announced Phone (1) and it’s got me very excited
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Nothing)
(Image credit: Nothing)
Nothing Phone (1) will arrive in “summer 2022”, so fairly soon and likely before theiPhone 14(which will arrive in September or October). It’s fairly likely that its specs will be high end, including a big display.
Pei himself also hinted at sound being one of the focuses for the Phone (1). “Our sound design is really cool,” he told The Verge, “so definitely check that out.” Given the only device Nothing has released is a pair of earbuds, this does make sense.
But aside from that, we don’t know a lot. Despite this, though, I find myself excited about the Nothing Phone (1) arguable even more so than the incoming iPhone 14 andSamsung GalaxyS23 smartphones, and here are the primary reasons why.
(Image credit: Nothing)
(Image credit: Nothing)
Competition is good
Different smartphone makers competing is good for users. That’s a fact.
Samsung andApple(and sometimesGoogle) have pushed each other for years to introduce the latest and more high-end features, a big win for anyone buying a smartphone.
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Nothing entering the arena is a plus from this perspective, especially if the Phone (1) includes some novel features that aren’t present (or at least aren’t put front and centre) on the iPhone and Galaxy models.
If the focus is sound, as Pei says, then this could be an incentive for Apple and Samsung to push their devices' speakers even further.
Nothing OS seems interesting
We’re very familiar with “vanilla” Android, found on the Pixel range, and Samsung’s One UI, but Nothing OS – the forthcoming Android skin – seems like an interesting concept.
Granted, we really haven’t seen much of it, and one thing that Android smartphones have consistently struggled with is delivering buttery smooth performance likeiOS.
Pei is working with formerDysondesign executive Adam Bates to create Nothing OS and Phone (1) and complimented the hoover maker on its simple, elegant designs.
Nothing wants to build an ecosystem
One of the main focuses for Pei is building anecosystem– not just a one-off device. The goal is similar to Apple’s all-encompassing ecosystem around the iPhone.
Nothing plans to produce devices itself and add integrations from outside partners, similar to Apple, and has already laid some of the foundations with Ear (1).
We’ve seen plenty of brands of course attempt to build out ecosystems, and some likeXiaomihave done so while looking to appeal to the mass market in terms of price points, really aiming for the democratization of technology. But Nothing could be different.
Pei’s last firm, OnePlus, made a name for itself with its flagship killing mobile phones and, while it did have some stabs at making other technology, these arguably never really cut through and became anywhere near as successful. TheOnePlus Watch, for example, never got close to seriously challenging the Apple Watch. So if Peicanbuild a proper Nothing ecosystem of products that offer unique, innovative and connected experiences, and do so without breaking the customer’s bank balance, that’s going to be huge.
Of course, there is alongway to go: Apple’s walled garden wasn’t build in a day. But over the next few years, perhaps Nothing can establish itself.
The importance of Nothing – a second perspective
Here Deputy Editor of T3.com Robert Jones provides his opinion on the potential for the Nothing brand, and specifically its debut smartphone.
“I revieweda lotof OnePlus phones during the company’s rise from obscurity and from, say, the OnePlus 5 onwards it was a joy to see how this company took down the market’s big boys with devices that cost less and, often, delivered more.
“Post sale to Oppo I think a bit of that old magic has gone, and I’m really unsure about how Oppo is going to market OnePlus phones going forward. If anything, though, I see OnePlus morphing into more of an elite, Apple for Android flagship brand that sits a-top the Oppo phone ranges pile.
“But into this market marches Nothing and, at least in my mind, I see Nothing as a sign of unfinished business for Pei. If Pei can do what he did with OnePlus in challenging the major players in multiple product areas, not just in the smartphone market, and do so while delivering on that dream of technology democratisation (cheaper products, basically), then Nothing has the potential to grow into a huge player.”
Where is Nothing right now?
In Nothing’s first-ever event, which took place on March 23rd, Pei announced a $10M round of community investment. Obviously Nothing is looking to drum up money to help enact its goals, and to do so Pei has opened up the brand to investors from the community.
Investors have been invited to “help wake up a sleepy smartphone market” with Nothing.
With very little actually revealed so far about Nothing Phone, or Nothing’s wide plans in more concrete terms, it looks like right now investors are dropping money based on Pei’s track record with OnePlus. Is the hype real? Here at T3 we hope so.
Want to experience the Nothing brand now?
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Today’s best Nothing Ear 1 dealsNo price informationCheck AmazonWe check over 250 million products every day for the best prices
Today’s best Nothing Ear 1 deals
No price informationCheck Amazon
No price informationCheck Amazon
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No price informationCheck Amazon
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No price information
We check over 250 million products every day for the best prices
We check over 250 million products every day for the best prices
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