LuxuryWatchesWill there be a MoonSwatch successor? Swatch boss says it’s possibleAs the hype train rolls on, details about other potential Swatch collaborations come to lightWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
LuxuryWatchesWill there be a MoonSwatch successor? Swatch boss says it’s possibleAs the hype train rolls on, details about other potential Swatch collaborations come to lightWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
As the hype train rolls on, details about other potential Swatch collaborations come to light
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Swatch)
(Image credit: Swatch)
With Swatch working overtime to increase the manufacturing capacity of its immensely popular (and still mostly sold-out)MoonSwatch, attention is now turning to what might come next.
Watch websiteTime + Tidereports how Hayek said during that briefing: “There could be another collaboration. We have some other ideas and I think there are other people who are approaching Swatch, who are perhaps in the high end. After this [MoonSwatch] operation I could imagine that some would imagine to be able to work with us and do a similar approach. Only it would not be a big surprise anymore.”
It would be easy to get carried away at the prospect of Swatch looking beyond its own group for a MoonSwatch successor. Instead of a bioceramic James Bond-style Omega 300M, what about a playful and affordable Rolex Submariner, or Audemar Piguet Royal Oak? Perhaps a bioceramicTudortoo, or maybe a brightly-coloured partnership with Hublot?
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A second Swatch smash hit won’t arrive overnight, and we suspect discussions into what that might be may have only just begun. But once Swatch’s bioceramic production capacity has been increased, surely the lure of creating front-page news in a way the MoonSwatch did will be hard for any watch brand, no matter how high-end, to resist.
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