TechPhonesiPhonesYour next iPhone could have a much smarter SiriApple’s going all-in on AI and says it’ll “transform” your iPhone, iPad and moreWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesiPhonesYour next iPhone could have a much smarter SiriApple’s going all-in on AI and says it’ll “transform” your iPhone, iPad and moreWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple’s going all-in on AI and says it’ll “transform” your iPhone, iPad and more
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Getty Images / nyc russ / Apple)
(Image credit: Getty Images / nyc russ / Apple)
Your nextiPhonecould have a much smarter Siri, ifApple’s latest job adverts are any indication. Apple is investing heavily in generative AI, the same kind of tech used in models likeChatGPT, and it’s hiring a whole bunch of AI experts to make that happen.
Me, I’d be happy with a Siri that’s faster and less likely to misunderstand me. But Apple is clearly thinking much bigger than that.
What does AI bring to Apple?
Apple, as ever, isn’t saying. And the job listings are vague enough that they could mean brand new things we haven’t seen before, or just better computational photography in theiPhone 15.
Tim Cook won’t be drawn on Apple’s AI plans, but he has said that generative AI is “very interesting” and that Apple sees AI’s potential as “huge”. And9to5Macfound an interesting paragraph in one of the job descriptions that seems to set out Apple’s stall pretty well: it says that “latest advances in this field could transform he way people communicate, create, connect and consume media”; it goes on to predict that generative AI tech will “transform Apple’s mobile computing platforms.”
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