EntertainmentStreamingYouTube could soon display fewer ads, but there’s a catchThe brand is testing a new approach to ads, which could shake up the viewing experience dramaticallyWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentStreamingYouTube could soon display fewer ads, but there’s a catchThe brand is testing a new approach to ads, which could shake up the viewing experience dramaticallyWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The brand is testing a new approach to ads, which could shake up the viewing experience dramatically
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Google)
(Image credit: Google)
While thebest streaming servicesnow offer a wide range of top content, there’s still something to be said forYouTube. The video upload site is filled with content from both professionals and amateurs alike, offering a comprehensive suite of entertainment possibilities.
It’s not all plain sailing though. Ads on the site have been the source of complaints for years now, as the brand made several rounds of changes to increase ad revenue.
According to their research, average watch time on those devices is around 21 minutes – about the same time as a single TV episode. And that has prompted a trialled change, with a longer passage of ads bunched together, rather than several spots of shorter ad breaks dotted throughout.
That sounds like it would act much more like the traditional ad breaks found on terrestrial TV feeds. It should prove popular, too. According to the report, YouTube suggests that 79% of viewers would prefer ads to be grouped together – particularly when watching the kind of long form content that those devices are made for.
It’s not yet clear exactly how things will be grouped – or if the change will result in longer ad times overall. We’ll have to wait and see on that front. But I can’t see it being a deal breaker. The benefits would still outweigh the negatives.
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Plus, the brand is also said to be working on a change to make ad length more transparent. The new experience would inform users of exactly how much longer they have to wait before ads could be skipped. That would work brilliantly with the redesigned ad experience.
There’s no definite details about when, or if, this will come to the public version of the app. But I certainly hope it does. The change seems like a positive one from a user experience perspective, which is no bad thing.
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