AutoElectric VehiclesYou’ve seen the rebrand, now here’s the first new Jaguar EVThe Type 00 concept previews Jaguar’s all-new electric line-up. We speak to the creatives behind itWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
AutoElectric VehiclesYou’ve seen the rebrand, now here’s the first new Jaguar EVThe Type 00 concept previews Jaguar’s all-new electric line-up. We speak to the creatives behind itWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The Type 00 concept previews Jaguar’s all-new electric line-up. We speak to the creatives behind it
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Jaguar Land Rover)
(Image credit: Jaguar Land Rover)
It’s all part of a holistic relaunch of the Jaguar brand, its customer experience and its cars. The mastermind is Professor Gerry McGovern OBE, Jaguar Land Rover’s creative director and the industrial designer who reshaped Range Rover into a luxurious, minimalist, must-have SUV. He espouses a mantra of relentless modernism which “will make you feel uncomfortable,” he tells T3 at Jaguar’s exclusive preview event.
The silvery blue Type 00 from the top(Image credit: Jaguar Land Rover)
The silvery blue Type 00 from the top
The silvery blue Type 00 from the top
(Image credit: Jaguar Land Rover)
But this radical renewal is not totally abandoning Jaguar’s illustrious heritage – it may be called car ‘zero’ in the new Jaguar lineage but the concept retains Jaguar’s ‘Type’ naming strategy (the other 0 stands for zero emissions). And one look at the coupe proportions reasserts Jaguar’s provenance. “How was the E-type first perceived?” asks McGovern. “Like it had appeared from another universe. It was truly a copy of nothing, it was exuberant. Many Jaguars were objects of desire.” And those values embody how he wants to make the brand aspirational again.
The 5.1m-long Type 00 has absolutely no functional need for that long nose – the batteries will sit deep in the chassis and centrally to optimise the centre of gravity and weight distribution. So it’s there for drama. “It’s not a rational object, [the proportions] are about driving emotion into the car,” argues Richard Stevens, JLR’s design director.
Profile view of the Rhodon Rose satin pink Type 00(Image credit: Jaguar Land Rover)
Profile view of the Rhodon Rose satin pink Type 00
Profile view of the Rhodon Rose satin pink Type 00
(Image credit: Jaguar Land Rover)
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These two elements unite to form the centrepiece of Type 00’s distinctive front end, the convergence point of unerringly geometric shapes and flat panels. “We’ve embraced electrification, so we’ve moved away from the traditional grille,” says chief exterior designer Tino Segui Gilabert. Maybe no grille – but it looks like a big griddle pan instead. The narrow lights in each corner are really simple: twin headlamps at the top and Daylight Running Lights beneath.
Another transformative element lies in the body surfacing. Volptuous curves have defined past Jaguars but the Type 00 is unapologetically angular with sheer bodysides. Styling lines are few and far between: the major one comes off the front wheel arch and runs all the way to the car’s boat tail rear, creating hulking shoulders.
That griddle-pan grille-less front(Image credit: Jaguar Land Rover)
That griddle-pan grille-less front
That griddle-pan grille-less front
(Image credit: Jaguar Land Rover)
The simplicity, sheer surfacing, strong stance and unusual graphics combine to make the Type 00 look like a breathtaking automotive sculpture: spot on for its public introduction at Miami’s Art Basel fair on 2 December 2024.
Like the Polestar 4, there’s no rear window on the Type 00(Image credit: Jaguar Land Rover)
Like the Polestar 4, there’s no rear window on the Type 00
Like the Polestar 4, there’s no rear window on the Type 00
(Image credit: Jaguar Land Rover)
“We designed the Type 00 for a mindset rather than a particular customer profile,” says Mary Crisp, the chief designer leading the exploration of Type 00’s novel materials. “It’s for people ready to accept something different and that will cover a whole range of customers.”
The concept has an easter egg for art lovers: an ‘art safe’ hidden in the prestige gap. This section of the car reveals two more Jaguar design codes: the ‘monogram’, a motif featuring two diagonally opposed Js found on the centre caps of the huge 23-inch wheels. Jaguar plans to stamp this on spin-off lifestyle merchandise and no doubt some works of art too.
Beneath the art safe is the ‘maker’s mark’: traditionalists will delight in the Jaguar leaper being preserved atop those strikethrough lines. It’s etched into a brass ingot which swivels to reveal the rear-view camera lens. The art safe above it houses a case of ‘totems’ made of brass, travertine stone and alabaster, each of which unlock a different cockpit user experience.
Cameras are revealed behind the Leaper logo(Image credit: Jaguar Land Rover)
Cameras are revealed behind the Leaper logo
Cameras are revealed behind the Leaper logo
(Image credit: Jaguar Land Rover)
It’s not the only novel material: the Charles Eames-style seats, upholstered in textiles and scrupulously devoid of stitching, are set on a plinth of Italian travertine stone. “The brass and stone refer to architecture and art; they are inspirational materials hand-formed,” says Mary Crisp. “We want to take elements and the ethos through to production. Brass and stone can be used as a veneer; we’re looking into ways we can make them lightweight.”
The strikethrough features extensively in the cabin – etched into the the stone, seat backs and dashboard. One fabulous application is in the roof, where strips of glass ooze light into the cabin.
There’s no rear seats but there is a decent sound set up(Image credit: Jaguar Land Rover)
There’s no rear seats but there is a decent sound set up
There’s no rear seats but there is a decent sound set up
(Image credit: Jaguar Land Rover)
With zero switches and the twin touchscreens folded for a digital detox, the minimalist cockpit is incredibly calming. The driver can take an art safe totem and lock it into the central spine to trigger different cockpit ambiences. The lighting, diffuser fragrance, graphical displays and soundscape will be customised – the alabaster totem could trigger the clinking sound of stone bowls gently colliding. Typical concept car pizzazz, but it’s easy to envisage how voice commands will unlock these ambiences in the finished cars.
The first of the new Jaguar generation is a four-door coupe, which will go public towards the end of next year. It should have the electricRolls-Royce Spectre’ssense of occasion though with prices closer toPorsche’s Taycan: expect them to start just under £100,000. Those “exuberant” proportions, minimalist surfacing and design motifs are a given: “the strikethrough on the front, the roof where it lets light in, the more subtle version of the leaper than in the past, the [big] wheels with the inverted Js, these are the main codes. They’re cool and they connect you with the brand,” says creative director McGovern.
A brand new car platform – the Jaguar Electric Architecture (JEA) – underpins all three upcoming production models. JEA stands apart from Land Rover chassis, to enable Jag’s long nose/low roof proportions, although many hidden components will be shared for economies of scale.
The screens can folded away or be deployed for both driver and passenger(Image credit: Jaguar Land Rover)
The screens can folded away or be deployed for both driver and passenger
The screens can folded away or be deployed for both driver and passenger
(Image credit: Jaguar Land Rover)
Other connected benefits will include the car diagnosing malfunctions and mechanical issues and alerting you, services booked via the app (when owners are guaranteed a like-for-like replacement Jaguar as a courtesy car) and over-the-air software updates.
Jaguar’s managing director Rawdon Glover vows the GT will share the comfortable ride and incisive handling that set great Jaguars apart. “The driving position, the suspension set up, we’re going back to the driving feel of past Jaguars: how do we do that in an electric context? It’s going to be an engaging car to drive.”
The art safe is a prism case that is revealed behind a powered door(Image credit: Jaguar Land Rover)
The art safe is a prism case that is revealed behind a powered door
The art safe is a prism case that is revealed behind a powered door
(Image credit: Jaguar Land Rover)
The brand’s motto used to be grace, pace and space. And the electric powertrain will undoubtedly deliver pace – the GT will be the most powerful Jaguar ever. Some of the factory team’s learnings from the Formula E electric race series will be brought to bear: “It’s a true race to road story and the powertrain is our secret sauce,” says Santino Pietrosanti, Jaguar UK’s director.
So the inverter – which converts the battery’s direct current to alternating current for the electric motors and back again from regenerative braking – is critical to boost the range and deliver that high performance.
That stylish Jaguar monogram appears on the wheel centres(Image credit: Jaguar Land Rover)
That stylish Jaguar monogram appears on the wheel centres
That stylish Jaguar monogram appears on the wheel centres
(Image credit: Jaguar Land Rover)
Customer deliveries of the GT, assembled in the British Solihull factory, are due to begin in 2026. Jaguar then plans to roll out two more electric models, a crossover SUV and a limousine. And the Type 00 will be their inspiration.
News of Jaguar’s relaunch reached an estimated 300 million people after that controversial short video was released. The company would likely be delighted if 0.01 per cent of that audience ended up buying one.
“Nobody needs a new Jaguar,” says MD Rawdon Glover. “You’ll either want one or you won’t.’’
Having seen the stunning Type 00, do you want a new Jaguar now?
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